“I established Cass Properties to sell and rent property in Saffron Walden and the surrounding area as I wanted to create an estate and lettings agency that would provide a genuinely bespoke service to our clients at a much lower cost than our high street competitors. It is always assumed that a bespoke service comes at a cost, but I wanted to prove this didn’t have to be the case.
The main reason that high street agents charge such high fees is that the traditional business model is incredibly expensive to run. The formula is HRC + P = VHCC which translates to High Running Costs + Profit = Very High Client Charges.
But in this internet dominant age, where almost no genuinely motivated buyer or tenant walks into or ‘phones an agent’s shop, the traditional expensive business model has no benefit to their clients – the sellers & landlords – yet they are the people who pay for these unnecessarily high running costs!
I have been in residential property for nearly 15 years and saw the need for a client-focused service that was designed to meet the needs of today’s clients in today’s society. The behaviour of buyers and tenants has changed almost totally in that time, so that now almost everyone searches for property on the internet and only contacts the agent once they’ve seen a likely property.
So, crucially, our business model and marketing mirrors how buyers and tenants search for property now, not how they searched 10 or 20 years ago.
By not wasting money on things that are now irrelevant to finding our clients a buyer/tenant, like glossy brochures, newspaper ads and a high street shop, we save our clients anywhere between 20 & 50% on the fee charged by high street agencies with absolutely no reduction in service quality and often, better service quality.
If you live within the Saffron Walden, Cambridge, Haverhill, Royston and Bishops Stortford areas, we can assist you to buy, sell, let or rent a property. We have a transparent flat-fee charging structure so you see clearly what the costs are for our service and there are no hidden extras.
Our almost perfect record in both selling and renting property shows that the modern way works just as well as the old way and of course the modern way is much better value for money for our clients.
I think you’ll soon discover that at Cass Properties we do things differently for your benefit.